Our Vision

A world where all individuals awaken to every day more encouraged, emboldened, and empowered to act on their life’s dream.

Our Story

Since its conception in 2011 on a paper napkin, simply named DanceLova, and its official launch of the brand in Q3 2012, our reason for being has been to create unique life experiences and connections for our customers, our communities and those around us to help them shape their own meaningful stories every day — and in their own way. In 2015, to further nurture its already rapid growth success toward its larger mission, DanceLova’s retail dance apparel brand and dance education business divisions forged into AE Brands Group, Inc. The mission of AEBG is to continue to build upon its existence to expand its opportunities to create more of those experiences where passion, happiness and purpose come together.